One that would be understandable through good design. So they concentrated on building a non-linear, unconventional tool.
There was a game opening for making a product that ticked both boxes.Īpart from that, and most significantly, none of their competitors had broken free of the linear model of information. The collaborative document game had many players.īut other apps were either free and not collaborative, or collaborative but not free. When they started building Coggle, they knew there was serious competition. Something simple, expandable, and pleasant to use. They wanted a mind mapper that tracked ideas in a way similar to how the brain works. The collaborative aspect of Google Docs was great, they thought. Why were contemporary electronic documents wedded to a linear idea of thinking and writing that dates back hundreds of years? Traditional note-taking tools and text documents were too flat. For the record, it was building autonomous underwater vehicles.Ĭrosby, Ogborne, and Pritchard found it hard to work together on complex concepts.
The trio came up with their golden app concept while working on an unrelated research project. Their names: James Crosby, James Ogborne, and John Pritchard. In 2013, three University of Cambridge graduates founded the company. Image credit: G Suite Marketplace A Coggle is born One that simulates how the brain works.įrom there, you can generate, analyze, and memorize ideas. Information is converted into an organized, memorable layout. The app uses drag and drop branching tree diagrams. It is often described as a visual thinking tool. It produces hierarchical documents to help users visualize and share ideas.īuilt as an alternative to traditional note-taking, Coggle represents concepts graphically. The web application is designed for teams. Individual users can visualize concepts and establish connections between ideas.Ĭoggle is one major mind mapping tool. Teams can collaborate and perform better. Put them in place and prosper.īusinesses recognize mind-mapping as a useful communication tool.
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